Every year, Americans open an average of 4.4 million new businesses. Now, it’s time for you to get started on building your own company.
In order to be successful, you must tell people about your business. You’ll want to get people excited about your grand opening. Flyers are a great way to attract people to your business storefront.
Making a standout grand opening flyer may be harder than you think. There are several factors to consider, and this guide will tell you everything you need to know.
Continue reading so you don’t have to worry about your grand opening announcement success.
Start With a Catchy Headline
When designing your grand opening flyer, your first step is to come up with a catchy headline. It should catch your audience’s attention and convey your message.
Be creative and use bold font. Short and simple tend to make the best headlines and one or two descriptive words like “amazing” or “discover” can help grab people’s attention.
Use High-Quality Images
Images and pictures are a great way to show your future clients what you’re all about. However, you’ll need to take your time choosing high-quality images.
Be sure they are relevant and show your audience who you are and what your business is. A quality photo or image that doesn’t have anything to do with your company is not effective and is a waste of time.
Building brand loyalty starts as soon as you open. Consistency is key when it comes to this aspect of your business.
Including your logo on your grand opening poster and all future flyers and promotional items is highly recommended. People will begin to recognize your company, which is what you want no matter where you’re at in your business journey.
Keep It Simple
We know you’re excited about your grand opening and want everyone else to be, too. Don’t let your excitement get the best of you and fill in your flyer with irrelevant information.
It’s easy to overfill your post with text and images. However, you want to avoid this as much as possible. You don’t want the poster to look cluttered or hard to read.
There’s a fine line between overcrowding your poster and having too many blank spaces. That’s why taking your time is essential and working with a professional service may be a good option.
Don’t Forget the Important Info
If you want people to show up to your grand opening, which we know you do, you’ll need to include your store’s location on the poster. It shouldn’t be the biggest item on your flyer, but it shouldn’t be hard to find.
Don’t let your potential clients and customers search for your address, make it visible and print it in an easy-to-read font. Your business phone number and the time and date of the opening should also be on the poster.
Use Eye-Catching Colors
Choosing the right colors can be tricky. You want your grand opening flyer to stand out, but you also want to stay true to your business’s theme.
Bright, neon colors may not be the best option if you’re selling clothing and items that are neutral.
Make It On-Brand
Consistency comes into play again. Your flyer should reflect your company in font, color, images, designs, and all branding aspects. This will help your brand become more recognizable and help you grow.
When your audience sees your color scheme or font out in public, you want them to think of your brand. Coca-Cola is a great example of this.
When you see red with white cursive writing, you likely think of the brand, even if it’s another company. They’ve done a great job of keeping all their posters and advertisements on brand. You should do the same.
Think About Your Audience
Consider your audience when you’re making your business grand opening flyer. At this point in the process, you should know what your ideal consumers like, where they hang out, and how they get their information.
When making your flyer, keep this information in mind. You’ll want to use wording that they will understand and relate to. The same goes for images and logos.
Make It Shareable
Before your grand opening, you should already have your social media accounts set up. Make sure to use and include your social media handles on your flyer so people can see more about your business and brand.
You can also include a QR code that links to your website.
Repurpose Your Flyer
Once you have your flyers made, be sure to repurpose them. You can use the flyer design and post it on your website and upload it to your social media pages. You can use it as a blog post or send it out as a promotional email.
You can even make it into a poster or banner and place it around town for more people to see.
Grand Opening Flyer Ideas
There are many tasks that you are responsible for getting completed before your business opens. Creating a grand opening flyer is one of them.
This step can take some time, but it will be worth it in the end when you have a successful opening. The tips above will help you make the best possible flyer that brings customers to your door.
You don’t have to struggle through the distribution process alone. Send one of our team members at Thumbtack Bugle a message or give us a call.
We will answer any questions you may have about posters, flyers, and postcard distribution in San Francisco.
