Marketing must be a priority if you want to grow your business year-round or during critical sales periods.
There are several marketing channels available to you with digital marketing being the most popular. However, even though this is the case, you should never dismiss the power of traditional marketing.
One effective traditional marketing method is the use of flyers. Marketing flyers can help you connect with customers but you need to have an effective design. Here’s a closer look at how you can go about selecting the right font for your flyers.
The Value of Flyers
In the age of digital marketing, flyers can seem outdated. However, flyers are still one of the best ways to get the word out about your business fast and inexpensively.
Printing flyers do not have to break the bank. It can be one of those marketing costs that will bring you a great return on your investment.
When marketing with flyers, it’s best to order in bulk to reduce cost. The other great thing about flyers is that they are easy to produce and you can have them ready for distribution in no time.
You are probably familiar with people handing out flyers on a street corner. Rarely do people decline when handed a flyer.
Out of politeness they will often take it and take a peek. That peek is sometimes all you need to win a new customer. This customer may like your product and refer you to a friend who may become a customer too. That’s the power of a flyer!
Flyers offer a tangible way for people to get to know your business. With the advent of social media people’s attention spans tend to be short. One way to combat this is to place a physical representation of your company in their hand.
Flyers are invaluable and this is why you need to make sure that they are designed as effectively as possible.
Readability Is Key
When selecting flyer fonts, it’s important to remember that readability is key. There are a lot of font types out there and it’s easy to get carried away with all the different styles and colors available.
It doesn’t bode well for your business if the flyers that you create cannot be easily read.
It’s best to stick with tried and true fonts that have worked throughout the years. For example, fonts such as serifs have tiny lines at the end of each letter, so they are easy to read. Some of the more popular types of this font are Times New Roman and Garamond.
To make your flyer design interesting, you should use the same font many times but in different weights. For example, you could use the same font in regular, bold, or even italic. You can change things such as the size and color to mix things up.
Consider Brand Identity
Brand identity may not be something that you think is important when choosing funds for your flyers, but it is.
Different fonts give off different vibes. You want to make sure that the fonts you are choosing for your flyers will match the image you want for your business.
For example, if your brand is feminine, geared towards children, or targeting senior citizens. Try to use fonts that match your brand’s personality.
If your brand is feminine and caters to women, choosing colors such as pink or purple may be a great idea. If your brand is geared toward children, you might want to try using a light-hearted font such as Comic Sans.
For a brand geared toward older people, you could try a more traditional and sophisticated font.
The bottom line is that you must consider the demographics of the target audience for the flyer. This means you need to consider things such as their age and interests when you are trying to decide on a font.
Using a font that will attract a specific demographic of people will make your marketing efforts with flyers more successful.
The Tone of the Flyer
The tone of the flyer is something that should be taken into consideration when you are thinking about the font you need to use. Think about whether the flyer is advertising something serious or if it is advertising a fun event.
Use the tone of the flyer to decide on the colors you want to use. For example, if you were making discount flyers, using red fonts is a great idea as it will grab attention. Add the percentage discount that people will get in bold red colors.
If the flyer is introducing something adventurous, then you want to go for a font that displays curvy and leaping lines. You can also use the images, layout, and background colors that will be on the flyer as a way to decide what fonts you should use.
Produce Quality Marketing Flyers
Using marketing flyers is one of the easiest ways to promote your business. However, because it is such a tangible representation of your company, you need to make sure that it is designed in an eye-catching way.
One of the best ways to do this is to make sure that your font stands out.
Selecting the right font is about understanding your brand and the image you want to project. Always make sure that your flyers are readable.
If you would like help with creating flyers and with flyer distribution, don’t hesitate to contact us today At Thumbtack Bugle our team will help you get the most out of flyer distribution, so you can grow your business.
