Your Complete Guide to Successful Flyer Distribution

Many businesses spend the bulk of their time marketing their companies online these days. Recent studies have shown that about 70% of them have websites set up that they use for marketing purposes.

They’ve also shown that about half of them have mobile apps they use for marketing, and about 20% use social media marketing tactics.

It’s important for businesses to have an online presence in 2023. But they should also stick with some of the old-school marketing techniques that have worked for years now, like flyer distribution.

You can create, print, and distribute flyers within your community to market your business successfully. You might be surprised to see just how effectively you’ll be able to market your company when you hand out flyers.

It will, however, be imperative that you come up with a winning flyer distribution strategy from the start. Here is a guide on how to pull off the perfect flyer distribution plan.

Start by Creating Flyers

Before you can begin to hand out flyers, you’re obviously going to need to create them. You’ll want to make it your mission to design flyers that are going to capture the attention of people while they’re out and about in the Bay Area.

If you have an in-house design team that can create flyers for a flyer distribution campaign, great. They will be able to tinker with different designs to come up with something that works well.

But if you don’t have anyone who can handle your flyer design in-house, you should be able to locate a company that can help. Thumbtack Bugle is one of the best companies in the business when it comes to designing flyers in the Bay Area.

We can take any ideas you might have for your flyers and bring them to life. We can also provide copywriting and design services so that you’re able to create flyers that will garner attention and leave a lasting impression on people.

Arrange to Print Flyers

Once you’re all done designing flyers for a flyer distribution campaign, the next thing you’ll need to do is print these flyers. This is yet another area in which Thumbtack Bugle can assist you.

The greatest flyer design in the world isn’t going to look quite as good as it should if you print flyers out through low-quality methods. We’ll use our printing expertise to provide you with high-quality flyers that will be both easy to read and aesthetically pleasing.

Decide Where to Distribute Flyers

When your company goes to hand out flyers, you’re going to want to do it in the right area. Ideally, you’ll want almost everyone who takes one of your flyers to be a part of your company’s target audience.

You probably aren’t going to be able to enjoy a 100% success rate in this department. But it would be worth putting together a possible distribution map that will put your flyers into the right people’s hands.

You might even want to go as far as to create a distribution route that you can walk to get your flyers to different groups throughout your area. Outside of getting your flyers to the right people, it’ll also give you a better sense of how many flyers you’ll need to print out in the first place.

Hire a Flyer Distribution Service

Do you have employees on your staff who would be willing to go and hand out flyers? Or would you yourself be okay with the idea of doing it?

If you answered “yes” to either of these questions, you might not need to rely on a flyer distribution service to assist you. But otherwise, you should look into bringing a flyer distribution service on board to offer their help.

A great flyer distribution service like Thumbtack Bugle is going to do more than just distribute flyers on your behalf. We can also help you tackle tasks like:

  • Creating a flyer distribution map
  • Deciding what to say when handing out flyers to people
  • Choosing places to hang up flyers to maximize exposure

We’ll see to it that your company gets the attention it deserves during the flyer distribution process. We’ll also work hard to portray your company in a positive light as we interact with the general public.

Begin Handing Out Flyers

When you reach this point, it’ll officially be time to start the flyer distribution process. Think about which dates and times will make the most sense for you when you go to hand out flyers to people.

Often, companies will hand out flyers to promote an event that they have coming up. If this is your plan, it’ll be even more important to distribute flyers on the right days and times. We can speak with you about what your best options might be.

Track the Success of Flyer Distribution

Whenever you launch any kind of marketing campaign, you should always aim to track its success. It’ll let you know whether you should try using this same type of campaign again in the future.

A flyer distribution campaign should be simple enough to track. You’re going to find that many people will bring your flyers along when they come to whatever event you are marketing to the masses.

If you hire Thumbtack Bugle to serve as your flyer distribution service, we can also provide you with feedback on how your campaign was received. It’ll help you make adjustments the next time you decide to launch a similar campaign so that you’re always able to get the best results possible.

Contact Us for Your Flyer Distribution Needs

Would you like to create flyers and pass them out to people to promote your business? We hope you’ll consider calling on Thumbtack Bugle to see how we can assist you with all your flyer distribution needs.

From putting together the initial designs for your flyer to handing out flyers to people on the street, we can serve as your one-stop shop for flyer distribution. This will enable you to make the most of this kind of marketing campaign.

Reach out to us now to get more information on our services.