How Flyer Distribution is More Effective than Door Hangers

Many people are shocked when they find out how enormous the print advertising distribution industry is in the United States. Every year, people and companies around the country spend more than $4 billion on print advertising distribution. More than 10,000 people work in this market to keep up with all of this demand.

Considering how huge this industry is, it should come as no surprise that there are many different print advertising distribution options for customers to choose from. In particular, many people find that flyer distribution provides them with the benefits they are looking for.

However, not everyone knows about all of the advantages of flyer distribution strategies. Some people wonder how they compare to door hanger distribution alternatives. By the end of this article, we hope you will understand why flyer distribution is a much more effective approach.

Read on to learn all about the biggest reasons flyer distribution is more effective than door hangers!

Business Flyer Services Have Market Expertise

Many companies that prepare flyers for you will also help you distribute them. As they do this for a wide variety of customers, they develop incredible market expertise. That means that they can help you identify the best market segments to target for your specific needs.

Flyer distribution services can help you figure out which demographics might be most receptive to your message. They can help you think about when and where they can distribute your flyers to have the maximum impact.

They may also have some understanding of the strategies of some of your competitors. Understanding where your competitors operate can help you reach market segments that might be interested in hearing about what you have to offer that your competitors may not.

Handing Out Flyers Permits a Personal Touch

When most people find a door hanger on their door, they simply throw it away. There are many reasons for this, but one of them is that there is no human connection involved in finding a door hanger. In fact, it can feel a little invasive to know that someone came to your house without making any attempt to speak with you.

On the other hand, the way that you hand out flyers can have a huge impact on whether or not people are receptive to them. Working with experienced flyer distribution companies means enjoying the expertise that comes from practicing handing out many thousands of flyers.

The most successful companies find ways to train their workers to make a personal connection as they hand out flyers. This can make it much more likely that people read your marketing information.

Door Hangers Provide Less Data

When you drop off door hangers on people’s doors, you often have no idea what becomes of them. You don’t know if people read a few lines before throwing your door hangers away or if they read through the whole thing.

However, the amount of engagement people have with your marketing materials is informative and can help you improve your marketing strategies in the future.

When you hand out flyers with a short verbal message about them, you can see how people respond to the verbal message. You can also see if people seem to react positively to the design of your flyers or not.

There is a reason that the most successful companies today focus on getting as much data as possible about the engagement of their customers with their materials. The better you understand your market, the better you will be able to connect with them in the future.

San Francisco Flyers Contain More Information

Flyers contain much more information than door hangers. If someone does decide to engage with one of these materials, then you will get more bang for your buck if they read through more information.

Of course, this also means that you can fill your flyers with more engaging content. For example, a moving or demonstrative story can be a powerful way to reach your market. However, it is much more difficult to fit this kind of quality content on smaller materials like door hangers.

Flyers Are More Flexible

There is pretty much only one thing you can do with a door hanger. In contrast, you can use your flyers in many different ways. Along with handing them out, you may also be able to mail them to people.

You can leave them in public places where people might pick them up. You can also post them on bulletin boards and invite stores to offer them to customers.

People Can Share Marketing Flyers

When people read a flyer that resonates with them, they might end up sharing it with others. This is much less likely to happen with door hangers. Even if people like something they read on a door hanger, they might feel awkward sharing a door hanger with a friend or family member.

Flyers Can Improve Your Branding

The greater size of flyers also allows you to use them as branding opportunities. Even if people do not read everything on your flyers, you can make an impression on them with your logo and other branding elements.

Enjoy the Amazing Efficacy of Flyer Distribution

Many people are attracted to flyer distribution strategies because they appreciate one or a few of the benefits we have discussed in this article. However, unless you have used flyer distribution services before, you may not have seen the wider variety of benefits they can provide. We hope that this article has helped you see why marketing flyers may be an even more effective strategy than you might have realized.

To learn more about how the Thumbtack Bugle can distribute your flyers in the San Francisco Bay Area get in touch with us here !