No matter the size of your business, you have a lot of competition. This year it’s true more than ever as more people start new companies.
To be successful, it’s important that you expand your marketing strategies. If you’ve never considered business door hangers, you’re missing out on a strategy that can be very effective and inexpensive.
Now you’re probably wondering how to use door hangers prints for effective marketing. This guide will give you seven secrets about business door hangers and how we at Thumbtack Bugle will help make your business successful. Read on so you can get ahead of your competition in the Bay Area.
1. High Visibility
One of the main reasons door hanger marketing is so effective is because you know your ad isn’t going to be overlooked.
Since the door hanger is on their doorknob, they have to see your ad. Your audience can’t change the TV channel or the radio station when your promo comes on.
Once you place them at the homeowners’ property, you don’t have to worry if they are going to see them or not. Unlike TV commercials, social media ads, and blog posts, you know exactly who is going to see your door hangers.
When you’re using other forms of advertising, you never know who’s seeing your post. Your target demographic may not be seeing your ads, which isn’t good for business.
2. Targeted Marketing
Knowing your audience is key in every marketing campaign, and a business door hanger is no different. You must do your research and nail down your target audience.
You’ll need to know where your target demographic lives within the Bay Area. The good news is, you can use door hangers if you don’t know where your customers live yet.
You’ll see which neighborhoods in San Francisco are responding to your door hangers, and you’ll be able to focus on those areas more. Once you have this information, you’ll be able to use your door hangers to advertise directly to your ideal client.
You won’t have to worry about wasting your time and money on ads that your ideal client won’t see. With other advertisements, you can spend a lot of resources on creating the perfect promotion post, but if your target audience doesn’t see it, then it was unsuccessful.
3. Customizable
Another reason why door hangers are so effective is that they are customizable. You can add a personal touch that you know your audience will connect with. By adding a personal touch, you can start to gain your client’s trust and build yourself up as a worthwhile company.
At this point, you already know who your ideal client is. You know what catches their eye, and what they like, and you know how to make an ad that will appeal to them.
Door hangers can include all your contact information, your mission statement, your logo, and any other relevant details you want. Adding a promo code or discount to your door hanger can be a great and effective way to drive sales.
4. Cost-Effective
Marketing campaigns can be very expensive. The good news is that business door hangers are fairly inexpensive to print and distribute.
Whether you’re a small or large business, you can always benefit from an affordable marketing plan.
5. Increase Brand Recognition
As a business owner, you want your company to be widely recognized in the community. Regularly distributing door hangers is an effective way to show the community that your company is established and reputable.
The more your audience sees your hangers, the more they will start to trust you to provide good services and products.
6. Measurable Results
It’s important that you always collect data and track your progress as a company. This will allow you to see how effective your marketing strategies are.
There are a lot of marketing campaigns that are hard to track. You can’t always see how well your ads are doing. Especially with TV and radio commercials.
This is not the case when it comes to a business door hanger. You can easily track the progress of your door hangers and make the necessary changes. Without this information, it can be hard to make your business better.
7. No Competition
There’s a lot of competition out there. It can be exhausting to always be competing with other companies, especially when it comes to ad space online.
When your door hanger prints are there on your client’s front door, there are no other distractions. No other business or ad is taking their attention away.
When your client is scrolling through social media or watching TV and they are inundated with ads from other companies, your product or service could easily be lost in the mix.
By using door hangers, you eliminate the competition, which is more effective when it comes to increasing sales.
Business Door Hangers
Business door hangers are unique and tend to be more effective than other direct mail marketing trends. Unlike postcards and brochures, your business door hanger can’t be ignored.
Every homeowner must remove the item and look at it, meaning every hanger you put out will be seen. This will increase your ROI and expand your consumer base.
Don’t wait to increase your sales and bring awareness to your business and get started today.
Contact our team today with all questions. At Thumbtack Bugle, we are available to help you with anything you need from distribution to printing. We’ve got you covered!
