How to Create a Cleaning Service Flyer That Brings in Bay Area Customers
More than 12 million households across America hire cleaning companies to help look after their homes. So if you own a cleaning company, you could make some serious money. However, marketing your business properly is key if it is going to succeed. Competition between cleaning companies in the Bay Area is fierce. In fact, there are more than 85,000 housekeeping cleaners working for different companies across California. So how can you make your business stand out from the crowd? Cleaning service flyers are a brilliant way to connect with local customers and find new business.
Want to know how to create the perfect flyer design for your cleaning business? Then you’re in the right place! Read on to find out everything you need to know about creating a cleaning flyer for your company.
Make Sure Your Cleaning Service Flyer Explains What You Do
This might sound obvious, but your cleaning service flyer needs to spell out exactly what you’re offering. Because of this, you shouldn’t just include your business name.
You should also include a list of key services that you provide, such as:
Weekly and biweekly cleaning
Move-in and move-out cleaning
Deep cleaning
Commercial cleaning
Laundry services
This means that potential customers can quickly spot the services that they need to use. So when they reach out to you, they already have the information that they need to book your services.
Don’t Include Your Prices
Generally, it is a good idea to leave your prices off your flyer. There are two reasons for this.
Firstly, most pricing plans will take up a lot of space on a flyer. Over-crowding yours will put customers off reading it, and this could cost you business.
Secondly, your cleaning fee may vary depending on a number of factors, such as the service needed and the size of the area that you’re cleaning.
Stating a flat rate or starting price could confuse customers. They might also be disappointed if your quote for their home comes in higher than your starting price.
Instead, you can address your pricing by inviting customers to get in touch for a “free quote” or “competitive cleaning rates” on your flyer!
Include Your Contact Details on Your Flyer Design
Your cleaning service flyer should always include your contact details. Otherwise, would-be customers won’t be able to get in touch with you and book your services.
You should include:
Your phone number
Your website address
Your email address
Your work address
It is also a good idea to include your office hours so that customers know the best time to contact you.
Pick a Few Great Quotes or Reviews
People want to hire cleaning companies that they can trust to do a great job. Because of this, it is a good idea to include some short review quotes or rankings if you have them!
These will quickly grab the attention of someone looking at your flyer. They also prove that you have a track record of delivering outstanding work.
Choose Eye-Catching Colors
Your cleaning flyer needs to be informative, but it also needs to draw the attention of potential customers. Bold fonts and bright colors are a great way to do this.
Make sure you include your company logo on your flyer. This ensures that the branding on your flyer and online is consistent.
Make sure you choose contrasting colors for your text and your poster design. This makes it easier to read the information on your flyer.
That said, you should try to stick to a simple, cohesive color scheme where possible. Using too many different colors on your flyer can make it look overwhelming rather than eye-catching.
Think About Including Offers on Your Cleaning Service Poster and Flyers
Another great way to make your flyer stand out from the crowd is to include introductory offers on it for new customers. This might be offer codes for:
15% off your first three cleaning sessions
10% off when you sign up for a 6-month contract
15% off when you sign up for a 12-month contract
These deals make your cleaning company stand out from the crowd by offering great value for money. They can also help guarantee you work for the future. After all, a 12-month booking provides more financial security than one-off jobs.
However, there is another huge benefit to including offer codes on your flyers. This ensures that potential customers hold onto your flyer. They might take a photo of it or pop it on their fridge to keep hold of the offer codes.
As a result, they are more likely to call you when they need cleaning services.
Plan Your Flyer Distribution Campaign
Having a brilliant cleaning service flyer won’t single-handedly guarantee your business success. You also need to plan your flyer and poster marketing campaigns carefully.
This includes:
Creating a timeline for your flyer distribution
Creating a social media presence for your business
Making sure you have the resources in place to handle more customers
For example, you should target neighborhoods of people with disposable income. They are more likely to hire regular cleaning services. You could also ask to leave flyers in realtors’ offices for people who are moving home or need an end-of-lease clean.
This ensures that you use your flyers as effectively as possible.
Get Help Creating the Perfect Cleaning Service Flyer Today
As you can see, a brilliant cleaning service flyer can help you bring in a lot of business in the Bay Area.
However, your design and distribution plan will have a big impact on the success of your flyer campaign. So make sure you take the time to plan this properly.
Do you need help designing and distributing your flyers in the Bay Area? Then check out all the amazing services that Thumbtack Bugle has to offer now. We’ll get your business’ marketing campaign off the ground in no time at all!
